Stop, Collaborate and Listen: Companies are collaborating with other companies (small and big) to allow creative and unique products that can easily be obtained by us! These products are fun, trendy and are usually available for a limited amount of time. Brand collaborations encourage innovation and spark interest to you: the consumer. So, a highly expensive designer product can now be affordable if sold at the right store. Think: Missoni at Target OR Cynthia Rowley at JCrew AND even more recently Alexander Wang at H&M.
Here are a couple of brand new collaborations you can find at your familiar nationwide stores. I love the use of color, creativity and function each artist brings forth.